Advisory · Q2 2026
I work with two founders
per quarter.
The selection process is narrow by design. Most inquiries are declined — not because the work isn't interesting, but because attention is the binding constraint.
001 ·Who I work with
- Operators past seven figures in revenue, or 50K+ in audience
- Building at the intersection of content, commerce, and AI
- Stuck on positioning, system architecture, or the specific problem keeping you up at night
- Willing to commit to a minimum 90-day engagement
002 ·Who this isn't for
- Pre-revenue founders looking for someone to help you find a market
- Anyone hiring for marketing, ads, or agency-style creative delivery
- Teams that need someone hourly, on a Slack channel, or on standby
- Buyers optimising for the cheapest quote in the room
003 ·What we do
01
Brand architecture
Positioning, naming, voice systems. Why the brand exists, who it excludes, and what it has permission to charge.
02
Operating system
How the business actually runs day-to-day. Calendar, cadence, decision-rights. The boring layer that compounds.
03
AI leverage
Where AI replaces workflow, where it shouldn't, and the specific stack a single operator should invest in now.
004 ·What it costs
Engagements start at $10K/month. Equity arrangements considered for founders with deep asymmetry — typically those pre-revenue with a proven team and a strong thesis.
Pricing is a filter, not a profit centre. If the number rules you out, the engagement was not going to work.
005 ·How to apply
Send a short, specific message. What you are building. Where you are stuck. What you have already tried. Applications are reviewed within 48 hours.